The AI PR tool that does the pitching, not just the monitoring

Most tools sold as AI PR tools do one of two jobs. They monitor, telling you that your brand was mentioned. Or they generate, turning a prompt into a press release. Big Ears AI is built for the work in between: deciding which stories are worth your reply, and writing the specific pitch that earns the coverage.

Big Ears AI reads the news, podcasts and social posts continuously, then scores what it finds against your brand for fit, newsworthiness and how long the reply window stays open. What surfaces is the handful worth acting on this week, not every mention of your category.

Big Ears AI researches and drafts each pitch for one outlet and one journalist, never a template. Before it writes, it reads three things: the outlet and its recent coverage of your category, the journalist's recent beats and how they prefer to be pitched, and what your brand can credibly say right now. It then writes in the voice your last 30 pitches already use, so the draft sounds like your team rather than like a tool.

Big Ears AI watches ten opportunity archetypes: newsjack, reactive comment, data insight, thought leadership, case study, calendar hook, award entry, event or speaking, trend anchor, and competitor response. Proactive angles are built from material you already own, such as a founder keynote, customer outcome data or an internal benchmark, rather than invented from nothing.

Big Ears AI supplies a verified email address for the journalists it finds, so there is no separate lookup step and no export to a second tool before a pitch can go out. The address sits on the journalist record next to their beats and everything you have sent them.

Every journalist you find or pitch through Big Ears AI is saved and enriched into a media database that grows on its own, with relevant new writers added as they appear. Each journalist has one record holding every conversation and beat, so the next launch is never a cold start. Pitches send from Big Ears AI with open, click and reply tracking on the same record, which means you can see which angles land and drop the ones that do not.

For podcasts, Big Ears AI returns ranked show lists with audience reach, tailored pitch angles and contact details for each show.

Big Ears AI publishes its pricing, which is unusual in this category. Cision, Meltwater and Muck Rack all quote on request.

All prices are in GBP including VAT, per brand, with unlimited seats. Annual billing saves around 17%. There is no minimum term. The full detail is on the pricing page.

Muck Rack is the strongest media database in the category, maintained by journalists themselves, and includes pitching with PressPal.ai on every tier. Cision covers print and broadcast monitoring and owns PR Newswire for wire distribution. Meltwater pairs media intelligence with social listening across a 12-month minimum term.

Big Ears AI does not do wire distribution and does not offer print or broadcast monitoring. What it does that they do not is run the opportunity from signal to sent pitch without a person in the middle doing the research, and put PR on the same engine as competitor, market and answer-engine intelligence. Most teams that adopt it keep one incumbent alongside.

There is a fuller comparison on the Cision alternatives page.

Yes. The Pro PR plan includes a monthly GEO audit of how your brand appears across ChatGPT, Gemini, Claude and Perplexity. Managed PR adds deeper audits plus the work to improve how those engines describe you. This matters because buyers increasingly ask an assistant for a shortlist before they ever reach a comparison page.