For founders, strategy and ops teams
Market agents.
Everything outside your company that affects it, with the so-what attached.
How it works3 steps
Market shifts feed
Sample feedPolicy · Legal · Regulatory · Macro · Event
Today's market shifts, raw.
- Event#1
This morning
Major industry merger announced in your category.
What this means for you. Reshuffles the trade press beats. Pitch your story angle to the three publications most likely to cover it before Friday.
By FridayPitch three publications - Policy#2
Today
EU AI Act compliance window opens 1 August.
What this means for you. Adds an audit trail requirement for your tier. Plan two weeks of engineering, brief legal this week.
By end of weekBrief legal · plan two sprints - Legal#3
Yesterday
High Court ruling tightens UK rules on review-data scraping.
What this means for you. Strengthens the case to source verbatims through licensed feeds. Quietly retire the scraper, brief affected campaigns.
Within 7 daysRetire scraper, brief campaigns - Regulatory#4
This week
FCA consults on AI use in financial services, response window 8 weeks.
What this means for you. Worth a written response. Quote your model card and the audit work you already do.
Within 8 weeksDraft a written response - Macro#5
Ongoing
West-coast port strike entering its second week.
What this means for you. Two of your top three rivals source hardware from those ports. Window to win their accounts opens around day 14.
Around day 14Brief sales · target two accounts
The outcome
You are never blindsided, and you always know what to do, by when.
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