GEO · Generative engine optimisation
When buyers ask AI, is your brand the answer?
GEO is whether ChatGPT, Perplexity, Gemini and Claude name your brand when buyers ask about your category. Big Ears audits every answer engine with the questions your buyers actually ask, shows you exactly where you vanish, and hands you the ranked fix list that changes the answer.
A real audit, engine by engine. No card, no subscription.
GEO audit
Example readWhere the engines name you, stage by stage.
Brand mention rate
53%
of AI answers named the brand
Citation share
19%
of cited sources were theirs
Awareness
31%
Consideration
58%
Decision
100%
Strong when buyers already know the name. Invisible while they're still choosing. That gap is what GEO fixes.
Engines checked
Why GEO, why now
Search didn't die. It moved into the answer box.
Buyers ask AI first
Before they reach your site, buyers ask ChatGPT, Perplexity, Gemini and Claude what to use, and act on the answer they get back. The answer the model gives is the shortlist.
Backlinks stopped moving it
A tier-one link barely changes what the model recommends. It weighs the reviews, the expertise and the proof it can read, not domain authority.
The answer can be changed
The engines cite listicles, comparison pages, reviews and coverage. Build and place the sources they read, and the next answer names you.
For growth and marketing teams
GEO agents.
See where you show up when buyers ask AI, and where you vanish.
How it works3 steps
Visibility funnel
Example readThe ranked actions to climb.
Awareness
34% · 42%
Consideration
28% · 38%
Evaluation
14% · 51%
Comparison
6% · 58%
The outcome
AI recommends your brand, and your GEO climbs month on month.
Inside the report
Not a dashboard. An audit with a verdict.
Every GEO report is built from real tests we run against the answer engines, and every claim in it links back to the test that proved it. Here's what you get.
Headline metrics
Brand mention rate overall and per funnel stage, citation share, tests run and sources captured. One strip of numbers that tells you how visible you really are.
Engine comparison
How ChatGPT, Perplexity and Gemini answer the same buyer question differently, where they diverge, and what each divergence means for you.
Funnel stage analysis
A verdict for awareness, consideration and decision, with the engines' own words quoted as evidence: what they said, what they cited, and why you were or weren't in the answer.
Competitor visibility
Who wins the citations at each stage, which rival owns your category's comparison queries, and the exact content that got them there.
Content type analysis
Which formats the engines actually cite in your category: listicles, comparison pages, product pages, forums, press. Where you're present, and where competitors own the format.
The ranked fix list
Prioritised recommendations with effort estimates: content gaps to close, pages to create, terms to target, sources to pitch and freshness fixes, each backed by evidence from the tests.
What the engines said · from a real audit
"I chose the sources by prioritising the brand's own current pages for pricing and membership details."
How we audit
Rigorous enough to act on.
Most AI-visibility tools scrape a handful of prompts and call it a score. We run a controlled audit, the same way every time, so the numbers are comparable month on month and the recommendations hold up in front of your board.
- funnel stages tested
- 3
- buyer prompts per audit
- 15–20
- engine tests per audit
- 30–40
- sources captured per audit
- 200+
Prompts built from your ICP
We write the questions your actual buyers ask, not generic keywords: direct, category, problem, comparative and long-tail prompts, mapped across awareness, consideration and decision.
Fresh, memory-free sessions
Every prompt runs in a clean session on each engine, so no chat history or personalisation skews what the model says about you.
Full capture, not just the answer
We record the answer text, every cited source, the wider set of pages the engine browsed, its rewritten search queries and its self-reported reasoning.
Scored and synthesised
Tests roll up into brand mention rate, citation share and per-stage verdicts, then into a ranked fix list where every recommendation cites the test that justifies it.
Simple pricing
Start free. Go deeper when it's worth it.
Free sample report
A real, full GEO audit (anonymised) so you can see exactly what you get, plus a quick read on where your own brand shows up right now.
Free
No card neededGet the sampleBasic GEO report
A focused report on how ChatGPT, Perplexity, Gemini and Claude see your brand, with the prompts buyers use.
£45 / one-off
No subscriptionOrder basic reportFull GEO report
A category-by-category audit with the prompts buyers actually use, plus an action plan to fix it.
£69.99 / one-off
No subscriptionOrder full reportWant GEO run for you every month, with the actions done as well as the audit? It's part of the Pro plan. Agencies can white-label the whole service for their clients.
Questions
The things people ask us.
What is GEO?
Generative engine optimisation: making sure your brand is named, cited and described accurately when buyers ask AI assistants like ChatGPT, Perplexity, Gemini and Claude about your category. It's the answer-engine equivalent of SEO, except the ranking factors are completely different.
How is it different from SEO?
SEO earns you a position on a results page. GEO earns you a place inside the answer itself. The engines don't weigh backlinks and domain authority the way Google's ranking does; they weigh the reviews, comparisons, expertise and coverage they can read and cite. Different game, different playbook.
Which engines do you test?
ChatGPT, Perplexity, Gemini and Claude, in fresh memory-free sessions so the results reflect what a new buyer would actually see. We track the wider engine landscape (Copilot, Google AI Overviews) and add engines as they matter for your market.
What's in the free sample report?
A complete, real GEO audit with the client anonymised, so you can judge the depth before spending anything: headline metrics, funnel-stage verdicts, engine comparison, competitor visibility and the ranked fix list. We'll also take a quick first look at your own brand.
How do you actually improve the numbers?
The audit tells us which sources the engines read in your category and where you're missing. Then we do the work: the comparison pages and answer-ready content you should own, and the listicles, reviews and press placements you should be in. Weekly actions, monthly scorecard, so you can watch the mention rate move.
Can agencies white-label this?
Yes. PR and marketing agencies run our GEO service for their clients under their own brand: the audits, the reports and the monthly scorecard.
See a real GEO report before you buy.
Tell us where to send it and we'll share a full sample audit, plus a quick first read on where your own brand shows up when buyers ask AI.